In today’s challenging times, Email Marketing can offer a fast and cost effective way to distribute news, offers or generally keep clients and prospects in the loop on what’s happening within your business.
One of the main benefits of email marketing lies in the ability to check offers have been read, clicked on and even which offers were most of interest to whom. It can also measure specifically, the part of your email which has hooked them in.
For any company looking to utilise this marketing tool, the first task is to assemble an ‘opt in’ email database to send out to.
However many businesses we talk to often struggle here because of a failure to manage customer records or properly log incoming enquiries.
So if this sounds like you, here are 5 key ways to help you build a targeted database – and take the first steps towards email marketing success.
1. Collect business cards at networking events
It’s always a good idea to collect business cards at any networking event you attend as it provides an invaluable way of forming/maintaining new business relationships. Make sure you keep them close to hand as you never know when you might need them.
2. Pull together all inbound enquiries
Whenever someone contacts you with an enquiry be sure to always take all of their details. It sounds simple but it’s easy to forget! That way you can always do follow up calls to check that they are happy with your service or tell them about new products or deals they may be interested in.
3. Sign up widget & Recommend a friend
Why not incorporate a sign up widget and recommend a friend section on to your website? You can either offer a discount for just the current customer or spread the offer to both parties. This is an effective way of increasing customers and encouraging the promotion of your company through word of mouth.
4. Current customers
Don’t forget your current customers! It’s easy to focus all of your efforts on trying to attract new customers and neglect the ones that you already have. Reward your customers for their loyalty with offers and deals.
When it comes to holding competitions social media is your best friend. Post your campaign on Facebook or do a ‘Re-tweet to win’ competition on Twitter.
Once you’ve built your database, you are now ready to go with your first campaign.
For more ideas, costs and ways LiveWire Campaign can support you, call 0161 2145218 or email firstname.lastname@example.org