Livewire Campaign Blog

Mailing List Widget - updates

The LiveWire Campaign Mailing List Widget provides account holders the ability to add a Sign Up form to their own web site, which allows visitors to their web site to enter their details and email address, and automatically be added to the contacts list within the associated LiveWire Campaign account.

We’ve recentally made some enhancments to this functionality, so now you can capture more information about the person signing up (Company and Telephone number) which information is available on your contact list, and also in all campaign reports.

We’ve also made it possible to specify which contacts group widget sign ups are added to - this can be really useful if you use a single LiveWire Campaign account for mailing different groups of customers

To use the Mailing List Widget, log on to your LiveWire Campaign account, then select the Mailing List Widget link from the Contacts tab.  Full instructions for using and customising the Mailing List Widget are displayed at the top of the page.

Please Note: If you already use the Mailing List Widget on your site, and want to make use of the updated functionality, you will need to update the widget on your web site as described on the Mailing List Widget page.

We’d love to hear your feedback on this change - just add a comment to this post, or send an email to feedback@livewirecampaign.co.uk.

If there’s anything else you want from LiveWire Campaign, then why not go and vote for the features you want - your vote really counts!

Improved Email Formatting within Outlook 2007

We have made a significant number of changes to the way in which LiveWire Campaign assembles HTML emails, in particular concentrating on working round display issues caused by MS Outlook 2007.

Email templates which contain a sidebar, now display with the sidebar adjacent to the main email content, rather than underneath the email as was previously the case in Outlook 2007.

We have also made a number of modifications to the templates to resolve issues with incorrect fonts / font sizes being rendered in Outlook 2007, as well as rectifying a number of issues with spacing.

Whilst we have made every endeavour to ensure that the changes we have made do not affect the display of the email within a standards compliant mail client, it is possible that due to the huge variety of available email clients, and the large combination of template customisation options available within LiveWire Campaign, that the appearance of some existing templates may be affected within some other mail clients.  We would therefore encourage you to retest any existing templates that you are planning on reusing prior to sending a live campaign.

We’d love to hear your feedback on this change - just add a comment to this post, or send an email to feedback@livewirecampaign.co.uk.

If there’s anything else you want from LiveWire Campaign, then why not go and vote for the features you want - your vote really counts!

Linking To eBay? (or other sites)

Are you linking to eBay (or other high profile shopping or banking sites) from within your Email Marketing Campaign?

If so, please read the following advice carefully.

One of the most prevelant cybercrime attacks perpetrated by criminals, is Phishing.

Phising is “the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy website.”

On of the most common type of Phishing attack, is to send out an email containing links that appear as if they are pointing to a trusted website (e.g. http://www.ebay.co.uk) but in actual fact point to a completely different website - which may on first glance look like ebay - in the hope that unsuspecting recipients will enter their usernames, passwords, and credit card details.

As a direct response to this, the majority of antispam / antivirus software will now scan emails for any links which appear to point to a different website to the link which is displayed.  In particualr, if any of these links point to a high profile shopping or banking website (such as ebay), there is a high liklihood that the email will either be blocked (i.e. the recipient will never recieve it) or the recipient may recieve the message - but marked as a possible fraud attempt by the antivirus software.

The reason that this is a particular problem to users of LiveWire Campign, is that all links within your campaigns are tracked, so that you can see who has been clicking onthe link.  This is done by redirecting all links through the LiveWire Campaign website, and then immediately redirecting to the actual link destination.  This means that if you put a link with the text http://www.ebay.co.uk, and with a destination of http://www.ebay.co.uk - the initial link actually points to http://www.livewirecampaign.co.uk - and there is a high likelihood your email will with be blocked, or will be displayed to your recipients as a possible / probable fraud (which isn’t great marketing!)

The Solution:

Thankfully the solution is quite simple.

Read more »

You asked for it - You got it… Contact uploads now update existing contacts

It is now possible to update contact details for existing contacts when batch uploading contacts to your account.

By default, the following fields will be updated with the values within the upload file:

  • First Name
  • Last Name
  • Company
  • Telephone number

If any of these values are blank, then the corresponding value on the existing contact will not be modified.

If you don’t want to update the existing details, then un-tick the Update existing contact details tickbox before uploading your contacts:

Update existing contact details

This was the higest voted feature on our feedback forum, which is why we have prioritised the implementation of this functionality.

Is there anything else you want from LiveWire Campaign? If so, then why not go and vote for it now - your vote really counts!

What do you want out of LiveWire Campaign?

We’ve always been keen to hear what you, our customers want out of LiveWire Camapign - and many of the features you have requested are now part of LiveWire Campaign.

We’ve now made it even easier for you to tell us what you want.  What’s more, you can see what other people have requested, and vote on the features you would like implementing.

Simply Click on the feedback tab, displayed on the left had side of every page after logging in to LiveWire Campaign, and you will see the 5 most popular features. Click on the Go to our Feedback Forum link to be taken to our feedback forum, where you can suggest or vote on features or modifications to LiveWire Campaign that will make your life easier.

Or just go straight to livewirecampaign.uservoice.com and start voting!

Please note, you may need to register / login in order to make suggestions or add comments.
This login is not the same as your LiveWire Campaign login.

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