Email Marketing Tips

LiveWire Campaign templates have been designed in an ‘in-box friendly’ way but what you say in your email communications can mean that your emails get dumped in the spam folder. 

Unfortunately for email marketers, there’s no master list of spam words, so beating the spam filters takes a little bit of effort. The first thing to do is to look at those emails in your spam folder, and stay away from words and phrases that you see used. Words like free, winner, promotion can relegate your email to the spam folder. Also, think about punctuation and use of capitals. Stay away from ALL CAPS and unnecessary punctuation!!!! Each content filter is different, so some words might add to your spam score on one filter and not on others. 

Try A/B testing - This involves creating two versions of your campaign and modifying one variable to see which one performs better when sent to two different groups. Over time this can help you build a strategy for creating top performing LiveWire Campaigns.