Archive for February, 2007

Why do these people on my list never respond?

Posted February 2, 2007

First of all it has to be said - you’re not on your own. Every mailing last has recipients that never click through, read or even open the email campaigns they’re sent. But why?

Here are some possible reasons:-

  • They’ve left the company - their email address may or may not be disabled
  • The email address has been abandoned - if it’s web mail the may have lost their password
  • For any of a multitude of reasons, your campaigns have been getting blocked or filtered
  • They simply never click a link in an email
  • They have lost interest but have never bothered to unsubscribe

It might be time to segment your list and remove subscribers who have not responded for, say, three years. But before you give up on them completely, create a new list from these nonresponders and send a campaign with a message for them specifically, it’s possible you may get some who opt back in.

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