Email Marketing Tips

Send too many email campaigns and your recipients are likely to suffer from ‘email fatigue’ and start deleting your communications without opening, or worse still, reporting your mails as SPAM. There are many, many articles on the web advising against contacting your list too frequently but not contacting your subscribers often enough can lead to the same end result. If you go for long periods of time without sending any messages, and then bombard your list for a specific event or a new product launch, you may once again trigger unsubscribes or spam reports. 

Try not to let more than a month go by without contacting subscribers, either with regular content relevant to the list or with administrative requests, such as an invitation to fill out or update your preferences. 

Contacting subscribers on or around a regular date each month, so that they come to expect your communications, will also help.

Instead of ignoring SPAM and sending it straight to oblivion, why not put it to good use? SPAM can teach us a lot about how not to write email campaigns, how not to deliver them and how not to get results.

Bad subjects lines, bad spelling, bad content, bad everything! Why not set up a web mail account and submit the email address to a few dodgy websites? The SPAM will soon start flooding in and showing you how not to do it. It’s amazing what you can learn very quickly, and it will help you ensure that your campaigns don’t fall into the SPAM traps.