Email Marketing Tips

Everyone will tell you, you shouldn’t send out a purely graphics based email campaign. Graphics aren’t loaded by default in email clients so most people just click away or delete your email without ever even seeing your message.

Or do they?

We recently tested this theory by going against the grain and sending out an email campaign that was made up of just one large graphic. The design was based on a recent press advertisement. It was simple and visually striking. The call to action was a telephone number and the whole graphic was a link to the website.

And guess what?

Over a third more people opened the campaign than ever before and we had 300% more sales interest than any of our previous campaigns. So it just goes to show you shouldn’t always just believe what you’re told. Sometimes it pays to break the rules.

As well as adapting the built in templates you can also upload your own HTML to LiveWire Campaign and send completely bespoke email campaigns to your customers.

We’ll take a lot of the hard work out of creating your own custom HTML email because LiveWire takes care of the ‘tracking,’ ‘unsubscribe’ and ‘view as a web page’ functionality automatically.

There are lenty of other reasons why LiveWire is the perfect choice for bespoke campaigns but here‘s just a few:

• Your web code is automatically validated to W3C XHTML standards
• Any links you put into your HTML are tracked in your LiveWire Campaign reports
• A web version of your email is created and hosted on our servers for free
• An unsubscribe link is automatically appended to the foot of your email
• You can remove all LiveWire branding from your email*

If you need some help with your creative and HTML code we can supply that too. For an additional cost our team can provide you with creative concepts, upload the approved version to LiveWire and we’ll even send the campaign for you.

* All LiveWire branding is removed from your emails when you purchase a ‘Remove LiveWire Branding’ voucher.

There is no easy answer to this, it is potentially a very complex matter.

The LiveWire Campaign Team do all we can to ensure the mail our system (our web servers and software) sends, is as unlikely as possible to be flagged as Spam as it can be. We comply with spam laws and insist that all of our customers only send emails to opted in addresses.

There will however always be the chance your emails may be flagged as spam depending on 1) who you send to and 2) what email software they are using. Some software decides if an email is spam [this software can be at your ISP, your mail provider, your locally installed software or all three]. Then users also have the ability to flag your email as spam in certain email tools / web email services.

Methods used to recognise spam vary, but tools usually scan through your email and look at how your email is composed.

You should avoid the use of:
1) Uppercase subject lines
2) Over long subject lines
3) Over use of commonly used spam words and characters. “£,” “FREE,” “£xxx″”!!!” “Prize”

Also, Customers may perceive offers that they’re simply not interested in at the time as SPAM and use the “report SPAM” button in their email software to express their feelings. They may want to remain on the list, but they don’t understand the implications of hitting the ‘report spam’ button.