Email Marketing Tips

If you have any contacts who read their emails in Googlemail or Google Apps Mail, then they will see a big improvement in appearance of the campaigns you send them using LiveWire Campaign.

We’ve reworked the way in which the email code is generated to specifically target restrictions which are in place with the way in which Googlemail renders HTML emails, so now your emails should look as good in Gmail as when you view them in the Browser.

Please check it out, and let us know what you think - add a comment to this post, send an email to info at livewirecampaign.co.uk - or tweet @LWCampaign.

LiveWire Campaign is now on Twitter.

Keep in the loop as to what’s going on with LiveWire Campaign by following @LWCampaign.

We’ll also tweet in real time regarding any scheduled maintainence and updates to the system.

We’ve just added a Twitter feed to the Quick Start page, so you’ll also be able to see the latest update when you log in to your LiveWire Campaign account .

Feel free to ping us with any questions, or anything you want to share with the LiveWire Team.

Following the recent addition of the Contact Report functionality to LiveWire Campaign, a few of you got in contact with us and let us know that you thought the Contact Report page was very hard to find - requiring a double click of a record on the Contact Management grid.

We agree - and so we have added a button to each record in the grid - clicking on this will open the Contact Report page for the selected contact. (You can still double click the contact if you’ve got used to that - either way will work)

Take a look, and let us know what you think - add a comment to this post, send an email to info at livewirecampaign.co.uk - or tweet @LWCampaign.

We’ve just added functionality to LiveWire campaign to allow you to view all tracking statistics associated with a user.

This functionality replaces the existing Edit Contact screen, and allows you to do the following for a single contact:

• View and Edit Contact Details
• View Summary Information:

• Status
• Last Activity
• Last Campaign Sent
• Number of Campaigns Sent
• Number of Campaigns Opened
• Number of links clicked

• Opens
• Clicks
• Bouncebacks
• Unsubscribes

This screen gives you an “at a glance” view of all the interactions you’ve had with a contact using LiveWire Campaign.

We’d love to know what you think of this functionality - let us know by posting a comment, or by sending an email to support at livewirecampaign.co.uk.