Email Marketing Tips

1. Create a few alternative generic email accounts (newsletter@yourdomain.com) specifically for your email marketing, this will mean campaign replies do not get mixed with personal and business emails.
2. Log on to your account and verify another email address in the ‘Manager’ section. This will allow you to use separate sending and reply addresses.
3. Create your campaigns by making one template using the ‘Designer’ and then duplicating this template and edit the content for each campaign. This will give all your emails a consistent branding and format.
4. Change the status of your email templates to ‘Sent’ from the ‘View and edit email details’ pop-up in the Designer section. This will keep your template available but it will not appear in the ‘Manager’ active campaigns list.
5. When sending a campaign, rename the Batch name with the prefix Test or Live this will make it easy to pick Live campaigns from your sent list in the Analyser.