A name is so much more than a number
If I receive an email campaign that addresses me by my name I feel more like myself, less like a number — and I’m more likely to read the message. Address recipients with their name in email campaigns
If at all possible, you should:
- Personalise your LiveWire Campaign emails
- Greet and address recipients individually with their name.
Often, you will use the first name only, but for some campaigns the last name will be more appropriate.