Does email marketing still work?
The answer is categorically yes and I can prove it!
Two years ago I was badly let down by the garage I was purchasing my new car from. Not only did they tell my that my car was actually months away from delivery only days away from the promised delivery date but they also tried to ’steal’ my deposit when I subsequently canceled the order. I was not a happy bunny. Fortunately my bank stepped in. I’d paid the deposit on credit card and my bank returned the money immediately when I called ‘breach of contract’ on the motor dealer. A lesson to be learned there!
A day or two later I received an email from a leasing company listing the months special offers and one particular vehicle caught my eye. Suffice it to say it was delivered a week or so later and it was a timely email campaign that prompted the purchase. I’m still enjoying driving the car though I’m now looking forward to renewing my contract with the same leasing company in July.
More recently my old jet washer finally gave up the ghost and began to emit little more than a dribble. Email marketing came to the rescue again. Just last week I received a special offer in my inbox of a £175 power washer for only £60. I jumped at the chance and ordered one.
Last weekend I cleaned my car with it. A power washer purchase prompted by email marketing used to clean a car purchased from a timely email campaign. Proving, if proof were needed, that email marketing is still alive and well and the secret is still just sending the right message at the right time.