Email Marketing Tips

Email marketing is one of the cheapest methods of marketing any business online - especially if you’re using LiveWire Campaign! Ok, so we’re biased, but not only is email marketing incredibly cost-effective, the market is absolutely huge since there are nearly a billion people connected to the Internet and millions more users are being added every month. 

For anyone who has a valid product or service to offer, but with limited funds to set aside for advertising, email marketing is probably the best option for a growing business. We’ve said it before but I don’t think we can say it too often - it gives you the opportunity to test, test, and test your campaigns to a small section of your database. It’s just surprising how many people still don’t take the opportunity. Response rates can always be better. 

We’ve also seen that LiveWire Campaign users with the most user relevant content in their campaign consistently get far and away the best opens, reads and click-through rates.