Email Marketing Tips

We have made a significant number of changes to the way in which LiveWire Campaign assembles HTML emails, in particular concentrating on working round display issues caused by MS Outlook 2007.

Email templates which contain a sidebar, now display with the sidebar adjacent to the main email content, rather than underneath the email as was previously the case in Outlook 2007.

We have also made a number of modifications to the templates to resolve issues with incorrect fonts / font sizes being rendered in Outlook 2007, as well as rectifying a number of issues with spacing.

Whilst we have made every endeavour to ensure that the changes we have made do not affect the display of the email within a standards compliant mail client, it is possible that due to the huge variety of available email clients, and the large combination of template customisation options available within LiveWire Campaign, that the appearance of some existing templates may be affected within some other mail clients.  We would therefore encourage you to retest any existing templates that you are planning on reusing prior to sending a live campaign.

We’d love to hear your feedback on this change - just add a comment to this post, or send an email to feedback@livewirecampaign.co.uk.

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