Keeping it personal
It’s always better to add some personality to an impersonal medium like email. LiveWire Campaign allows you to add your contacts first name to your list and include it on the email you send out. That’s a good start!
Try and ensure that the content of your email is relevant. The more targeted to your recipients you can make it, the better your opens, reads and click throughs will be. Sounds obvious I know but its surprising how little time and effort is put into personalisation by many email marketers.
I’ve found that targeting by sector can be very effective compared to a blanket emailing. It allows me to be much more specific with my message and use language and terms that my recipients can relate to.