Email Marketing Tips

We’ve just deployed a new Text Editor to LiveWire Campaign, replacing the existing text editor for editing HTML content.
The new editor offers many improvements over the previous editor - some of the key ones are:

• Text is displayed with the same layout and formatting while editing as will be used in the email
• Symbol characters are automatically converted to their HTML symbol character code - this means non alphanumeric characters should now be visible in the transmitted email, without any corruption - even when pasted from Microsoft Word!
• Better Paste from Word functionality - the Paste From Word button removes all the …detritus Microsoft Word insists in wrapping round your content when you copy and paste content - but keeps the basic formatting and layout. Just Click the Clipboard with the blue W when copying and pasting from Word.
• More control over specific styling - right click on any selection to modify advanced properties

We’ve also made some improvements to how the Sidebar renders in Microsoft Outlook 2007 - expect more Outlook 2007 rendering improvements in the near future.

As always, your feedback is appreciated - add a comment to this post, tweet @LWCampaign - or send an email to info at livewirecampaign.co.uk.