Put SPAM to good use
Instead of ignoring SPAM and sending it straight to oblivion, why not put it to good use? SPAM can teach us a lot about how not to write email campaigns, how not to deliver them and how not to get results.
Bad subjects lines, bad spelling, bad content, bad everything! Why not set up a web mail account and submit the email address to a few dodgy websites? The SPAM will soon start flooding in and showing you how not to do it. It’s amazing what you can learn very quickly, and it will help you ensure that your campaigns don’t fall into the SPAM traps.