The database is key
The database is absolutely key to the success of your email campaigns. You need a comprehensive list of business email addresses. You’ve probably heard this a thousand times before, but would you believe that most businesses still do not collect the email addresses of everyone who contacts them.
Every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for free, for weeks, months and years ahead. Secretary’s, sales and telesales staff as well as the web site should all be used to collect companies email addresses. When you have the emails keep them clean, when you get bounce backs in your LiveWire Campaign reports contact your users to find out why they bounced and update your records.