Email Marketing Tips

Blocking

Emails that are blocked are not processed through the ISP and are essentially prevented from reaching their addressed destination (and are, therefore, often bounced back).

Bouncebacks

Emails that fail to reach their destination (due to incorrect addresses, systems downtime or blocking) and are returned to the delivery system. Bouncebacks are recorded in the LiveWire Campaign Analyser section.

Broadcasting

Broadcasting is the process of simultaneously emailing the same message to multiple recipients.