The Email Marketing Glossary - the letter E
Email newsletter
A topical email message sent out to a group of subscribers. Used as a method of keeping in regular contact with existing customers, distributing product information and capturing email addresses from websites.
Email Marketing Campaign
Coordinated email marketing messages delivered at intervals and with an overall objective in mind. Often used as part of an integrated marketing campaign along with offline advertising, data capture mechanisms, incentives, events and promotions.
Email Frequency
The intervals at which email marketing efforts are repeated: weekly, bi-weekly, monthly, bi-monthly, etc.