Email Marketing Tips

Landing Page

The page on a web site where the visitor arrives (which may or may not be the home page). In terms of an email campaign, one can think of the landing page as the page to which the email directs the prospect via a link.

Layout

The arrangement of elements in the communication, designed to optimise use of screen real estate within the prospect’s email client. Layout of an email must take into account the fact that only a small portion of the content will appear in the visible window (above the fold), and further reading requires the prospect to scroll down.

Leads

A lead may be considered to be a registration, click, and/or acquisition gained through permission-based email campaigns.

Links

Text links, hyperlinks, graphics or images which, when clicked or when pasted into the browser, direct the prospect to another online location. To be most effective in motivating action, links must be obvious to the visitor or recipient. When images or graphics are used as links, or when hyperlinks are used, always provide a corresponding text link as well.

List Broker

A list broker is a reseller of usually multiple lists or list data.

List Host

A service providing users with tools and facilities for distributing high volumes of email and managing a list of email addresses.

List Manager

A list manager owns or operates permission-based email newsletters or direct email databases.

Load Time

The length of time it takes for a page to open completely in the browser window.

Look and Feel

The degree to which design, layout and functionality is appealing to prospects and fits the image the organisation is trying to portray.