Email Marketing Tips

Incentive

A reason to take action, which might include special offers, useful information, etc.

Inventory

Inventory is commonly used in reference to the subscriber base or amount of a specific list or email newsletter.

Jargon

A word or term that is unique to a particular business or area of knowledge and not generally known to the public at large. In most cases, avoid the use of jargon.

KISS

Keep it Simple, Stupid - a directive to keep the communication clear, concise and intuitive to improve the likelihood the prospect will take action.