Email Marketing Tips

Your customer/member database is your most powerful asset. You have collected data from each of your business contacts including their email addresses, so why not use it to make yourself some money?

Start by keeping your customers and members up to date with all your latest deals and offers through regular daily, weekly or monthly email campaigns. A customer who has brought from you previously or has visited you before will do so again. These contacts are a potential goldmine, so ignore them at your peril.

If you have suppliers or partners for your business why not ask if they would like to sponsor an email campaign to your customers or members. This is a great way for a supplier/partner to get a low cost focused advertising campaign and a way for you to cover your costs or even make a profit on each campaign you send. This method of campaign funding and revenue generation has certainly proved successful for some of our LiveWire Campaign account holders.

Please remember to ensure that you try to capture as much of your customer and member data as possible for use on later campaigns. You should always be looking to increase your database as this will strengthen your marketing power.

Example:
Business Example A Limited has 10,000 customers recorded in their customer database with their associated email addresses. They run a monthly email campaign to their customer base offering their latest product deal of Product A at the RRP of £5.99.

The monthly LiveWire Campaign costs are only £60 + VAT per month. Some LiveWire Campaign users are charging upwards of £100 for an advertising slot on campaigns of 7 - 10k, so they are in profit on every campaign they send before they even sell a thing! Plus, they can also expect at least an average return on investment from sales. A typical example from 2006 is shown below.

No. Sent – Total number of emails sent
CTR – Click through rate percentage
No. of CT – Total number of Click Through’s
CCR – Customer Conversion Rate (Percentage of Click Through’s converting to a sale)
Gross Revenue Per month – Revenue generated per month from each campaign.

* The above figures are based on average click through and customer conversion rates from 2006.