What Do Your Email Statistics Mean?
Unsubscribes – This represents the number of people who wish to be unsubscribed from receiving your emails.
Bouncebacks – Bouncebacks or NDR’s are generated from mail servers when there was a problem delivering an email message, for example, to a non-existent mailbox or recipient.
Click Throughs – The process of clicking through an online advertisement to the advertiser’s destination.
Mail opened – This report shows the number of unique times an email has been opened in a mail client. The report is useful in determining the number of times unique reads.
Mail Read – This report identifies the number of times an email has been opened and re-opened in a mail client. The report is helpful in determining how many readers read an email more than once.