What you should know about your customers - and why
Of course you are capturing the email addresses of your customers and prospects as a matter of priority but are you capturing enough information and are you putting it to good use?
Here are some ideas on useful information you can capture from your customers quite easlily that will help you build a picture of their requirements and better target your campaigns.
Contact Information
- Sort by post code to send offers in batches to different areas
- Multiple contact methods to increase the effectiveness of your campaigns (LiveWire Campaign, phone, DM)
Client Status
- Campaign targeting your least profitable customers to generate more sales from them
- Special “rewards” for your most profitable customers
Lead Source
- Identifying best ongoing promotional strategies
- Rewarding referrals
Demographic Information
- Campaigns targeting a male or female audience
- Family offers
- Targeting campaigns to different age groups
Personal & Relationship Information
- Notes to help you identify which campaign will be most relevant to each customer
- Notes to help you avoid unnecessarily overloading a customer with unnecessary information
- Contact history to track long term sales processes & relationship building
Purchase History
- Targeting users of a particular product from your range
- Targeting customers who have not bought a product from your range