Why do campaigns flag up as SPAM in some in-boxes?
There is no easy answer to this, it is potentially a very complex matter.
The LiveWire Campaign Team do all we can to ensure the mail our system (our web servers and software) sends, is as unlikely as possible to be flagged as Spam as it can be. We comply with spam laws and insist that all of our customers only send emails to opted in addresses.
There will however always be the chance your emails may be flagged as spam depending on 1) who you send to and 2) what email software they are using. Some software decides if an email is spam [this software can be at your ISP, your mail provider, your locally installed software or all three]. Then users also have the ability to flag your email as spam in certain email tools / web email services.
Methods used to recognise spam vary, but tools usually scan through your email and look at how your email is composed.
You should avoid the use of:
1) Uppercase subject lines
2) Over long subject lines
3) Over use of commonly used spam words and characters. “£,” “FREE,” “£xxx″”!!!” “Prize”
Also, Customers may perceive offers that they’re simply not interested in at the time as SPAM and use the “report SPAM” button in their email software to express their feelings. They may want to remain on the list, but they don’t understand the implications of hitting the ‘report spam’ button.