Email Marketing Tips

LiveWire Campaign is now on Twitter.

Keep in the loop as to what’s going on with LiveWire Campaign by following @LWCampaign.

We’ll also tweet in real time regarding any scheduled maintainence and updates to the system.

We’ve just added a Twitter feed to the Quick Start page, so you’ll also be able to see the latest update when you log in to your LiveWire Campaign account .

Feel free to ping us with any questions, or anything you want to share with the LiveWire Team.

Following the recent addition of the Contact Report functionality to LiveWire Campaign, a few of you got in contact with us and let us know that you thought the Contact Report page was very hard to find - requiring a double click of a record on the Contact Management grid.

We agree - and so we have added a button to each record in the grid - clicking on this will open the Contact Report page for the selected contact. (You can still double click the contact if you’ve got used to that - either way will work)

Take a look, and let us know what you think - add a comment to this post, send an email to info at livewirecampaign.co.uk - or tweet @LWCampaign.

Are you linking to eBay (or other high profile shopping or banking sites) from within your Email Marketing Campaign?

If so, please read the following advice carefully.

One of the most prevelant cybercrime attacks perpetrated by criminals, is Phishing.

Phising is “the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy website.”

On of the most common type of Phishing attack, is to send out an email containing links that appear as if they are pointing to a trusted website (e.g. http://www.ebay.co.uk) but in actual fact point to a completely different website - which may on first glance look like ebay - in the hope that unsuspecting recipients will enter their usernames, passwords, and credit card details.

As a direct response to this, the majority of antispam / antivirus software will now scan emails for any links which appear to point to a different website to the link which is displayed.  In particualr, if any of these links point to a high profile shopping or banking website (such as ebay), there is a high liklihood that the email will either be blocked (i.e. the recipient will never recieve it) or the recipient may recieve the message - but marked as a possible fraud attempt by the antivirus software.

The reason that this is a particular problem to users of LiveWire Campign, is that all links within your campaigns are tracked, so that you can see who has been clicking onthe link.  This is done by redirecting all links through the LiveWire Campaign website, and then immediately redirecting to the actual link destination.  This means that if you put a link with the text http://www.ebay.co.uk, and with a destination of http://www.ebay.co.uk - the initial link actually points to http://www.livewirecampaign.co.uk - and there is a high likelihood your email will with be blocked, or will be displayed to your recipients as a possible / probable fraud (which isn’t great marketing!)

The Solution:

Thankfully the solution is quite simple.

Read more »

It is now possible to update contact details for existing contacts when batch uploading contacts to your account.

By default, the following fields will be updated with the values within the upload file:

• First Name
• Last Name
• Company
• Telephone number

If any of these values are blank, then the corresponding value on the existing contact will not be modified.

If you don’t want to update the existing details, then un-tick the Update existing contact details tickbox before uploading your contacts:

This was the higest voted feature on our feedback forum, which is why we have prioritised the implementation of this functionality.

Is there anything else you want from LiveWire Campaign? If so, then why not go and vote for it now - your vote really counts!

We’ve always been keen to hear what you, our customers want out of LiveWire Camapign - and many of the features you have requested are now part of LiveWire Campaign.

We’ve now made it even easier for you to tell us what you want.  What’s more, you can see what other people have requested, and vote on the features you would like implementing.

Simply Click on the feedback tab, displayed on the left had side of every page after logging in to LiveWire Campaign, and you will see the 5 most popular features. Click on the Go to our Feedback Forum link to be taken to our feedback forum, where you can suggest or vote on features or modifications to LiveWire Campaign that will make your life easier.

Or just go straight to livewirecampaign.uservoice.com and start voting!

Please note, you may need to register / login in order to make suggestions or add comments.
This login is not the same as your LiveWire Campaign login.