Email Marketing Tips

It’s now possible to download a CSV spreadsheet containing the contact details for contacts within your account, together with the unsubscribe status and group membership for each contact.

This functionality is available from the Manage All Contacts screen.

Simply click the Download All Matching Contacts button displayed beneath the contacts grid, and a CSV Spreadsheet will be generated containing the details for all contacts within your account matching the filter criteria selected on the grid.

If you don’t want to download all your contacts, then use the Contact Groups dropdown and / or the Searching and Filtering functionality within the contacts grid to select a subset of your contacts for download (expand the Help bar at the top of the Manage All Contacts page for more detailed instructions) - all the records displayed on all pages of the contact grid will be downloaded.

We have been working hard on our new email templating system. We have completely redeveloped it from the ground up taking into consideration all the feedback we have received from users. It is simpler and more powerful and will enable you to build better looking email campaigns even more quickly.

We are presently in the testing phase and we will be launching the beta version within the next few weeks. We’ll let you know when it’s ready to go.

It’s not unheard of to get the odd glitch when using PayPal. Customer support is very helpful but the number isn’t that easy to find on the PayPal website: 08707 307 191

Everyone will tell you, you shouldn’t send out a purely graphics based email campaign. Graphics aren’t loaded by default in email clients so most people just click away or delete your email without ever even seeing your message.

Or do they?

We recently tested this theory by going against the grain and sending out an email campaign that was made up of just one large graphic. The design was based on a recent press advertisement. It was simple and visually striking. The call to action was a telephone number and the whole graphic was a link to the website.

And guess what?

Over a third more people opened the campaign than ever before and we had 300% more sales interest than any of our previous campaigns. So it just goes to show you shouldn’t always just believe what you’re told. Sometimes it pays to break the rules.

As well as adapting the built in templates you can also upload your own HTML to LiveWire Campaign and send completely bespoke email campaigns to your customers.

We’ll take a lot of the hard work out of creating your own custom HTML email because LiveWire takes care of the ‘tracking,’ ‘unsubscribe’ and ‘view as a web page’ functionality automatically.

There are lenty of other reasons why LiveWire is the perfect choice for bespoke campaigns but here‘s just a few:

• Your web code is automatically validated to W3C XHTML standards
• Any links you put into your HTML are tracked in your LiveWire Campaign reports
• A web version of your email is created and hosted on our servers for free
• An unsubscribe link is automatically appended to the foot of your email
• You can remove all LiveWire branding from your email*

If you need some help with your creative and HTML code we can supply that too. For an additional cost our team can provide you with creative concepts, upload the approved version to LiveWire and we’ll even send the campaign for you.

* All LiveWire branding is removed from your emails when you purchase a ‘Remove LiveWire Branding’ voucher.