Email Marketing Tips

The LiveWire Campaign Mailing List Widget provides account holders the ability to add a Sign Up form to their own web site, which allows visitors to their web site to enter their details and email address, and automatically be added to the contacts list within the associated LiveWire Campaign account.

We’ve recentally made some enhancments to this functionality, so now you can capture more information about the person signing up (Company and Telephone number) which information is available on your contact list, and also in all campaign reports.

We’ve also made it possible to specify which contacts group widget sign ups are added to - this can be really useful if you use a single LiveWire Campaign account for mailing different groups of customers

To use the Mailing List Widget, log on to your LiveWire Campaign account, then select the Mailing List Widget link from the Contacts tab.  Full instructions for using and customising the Mailing List Widget are displayed at the top of the page.

Please Note: If you already use the Mailing List Widget on your site, and want to make use of the updated functionality, you will need to update the widget on your web site as described on the Mailing List Widget page.

We’d love to hear your feedback on this change - just add a comment to this post, or send an email to feedback@livewirecampaign.co.uk.

If there’s anything else you want from LiveWire Campaign, then why not go and vote for the features you want - your vote really counts!

We have made a significant number of changes to the way in which LiveWire Campaign assembles HTML emails, in particular concentrating on working round display issues caused by MS Outlook 2007.

Email templates which contain a sidebar, now display with the sidebar adjacent to the main email content, rather than underneath the email as was previously the case in Outlook 2007.

We have also made a number of modifications to the templates to resolve issues with incorrect fonts / font sizes being rendered in Outlook 2007, as well as rectifying a number of issues with spacing.

Whilst we have made every endeavour to ensure that the changes we have made do not affect the display of the email within a standards compliant mail client, it is possible that due to the huge variety of available email clients, and the large combination of template customisation options available within LiveWire Campaign, that the appearance of some existing templates may be affected within some other mail clients.  We would therefore encourage you to retest any existing templates that you are planning on reusing prior to sending a live campaign.

We’d love to hear your feedback on this change - just add a comment to this post, or send an email to feedback@livewirecampaign.co.uk.

If there’s anything else you want from LiveWire Campaign, then why not go and vote for the features you want - your vote really counts!

It’s now possible to download a CSV spreadsheet containing the contact details for contacts within your account, together with the unsubscribe status and group membership for each contact.

This functionality is available from the Manage All Contacts screen.

Simply click the Download All Matching Contacts button displayed beneath the contacts grid, and a CSV Spreadsheet will be generated containing the details for all contacts within your account matching the filter criteria selected on the grid.

If you don’t want to download all your contacts, then use the Contact Groups dropdown and / or the Searching and Filtering functionality within the contacts grid to select a subset of your contacts for download (expand the Help bar at the top of the Manage All Contacts page for more detailed instructions) - all the records displayed on all pages of the contact grid will be downloaded.