Livewire Campaign Blog

What do you want out of LiveWire Campaign?

We’ve always been keen to hear what you, our customers want out of LiveWire Camapign - and many of the features you have requested are now part of LiveWire Campaign.

We’ve now made it even easier for you to tell us what you want.  What’s more, you can see what other people have requested, and vote on the features you would like implementing.

Simply Click on the feedback tab, displayed on the left had side of every page after logging in to LiveWire Campaign, and you will see the 5 most popular features. Click on the Go to our Feedback Forum link to be taken to our feedback forum, where you can suggest or vote on features or modifications to LiveWire Campaign that will make your life easier.

Or just go straight to livewirecampaign.uservoice.com and start voting!

Please note, you may need to register / login in order to make suggestions or add comments.
This login is not the same as your LiveWire Campaign login.

New Feature: Contact Export

It’s now possible to download a CSV spreadsheet containing the contact details for contacts within your account, together with the unsubscribe status and group membership for each contact.

This functionality is available from the Manage All Contacts screen.

Simply click the Download All Matching Contacts button displayed beneath the contacts grid, and a CSV Spreadsheet will be generated containing the details for all contacts within your account matching the filter criteria selected on the grid.

If you don’t want to download all your contacts, then use the Contact Groups dropdown and / or the Searching and Filtering functionality within the contacts grid to select a subset of your contacts for download (expand the Help bar at the top of the Manage All Contacts page for more detailed instructions) - all the records displayed on all pages of the contact grid will be downloaded.

New email templating system coming soon

We have been working hard on our new email templating system. We have completely redeveloped it from the ground up taking into consideration all the feedback we have received from users. It is simpler and more powerful and will enable you to build better looking email campaigns even more quickly.

We are presently in the testing phase and we will be launching the beta version within the next few weeks. We’ll let you know when it’s ready to go.

PayPal contact number

It’s not unheard of to get the odd glitch when using PayPal. Customer support is very helpful but the number isn’t that easy to find on the PayPal website: 08707 307 191

HTML email versus ‘one big graphic’

Everyone will tell you, you shouldn’t send out a purely graphics based email campaign. Graphics aren’t loaded by default in email clients so most people just click away or delete your email without ever even seeing your message.

Or do they?

We recently tested this theory by going against the grain and sending out an email campaign that was made up of just one large graphic. The design was based on a recent press advertisement. It was simple and visually striking. The call to action was a telephone number and the whole graphic was a link to the website.

And guess what?

Over a third more people opened the campaign than ever before and we had 300% more sales interest than any of our previous campaigns. So it just goes to show you shouldn’t always just believe what you’re told. Sometimes it pays to break the rules.

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